Clean edge razor case study market analysis brand scribd. Splitting hairs in product positioning if you need the case study link again, here it is. Paramount clean edge razor case solution the trend of media advertising expenditure has been rising to increase demand of different products. Clean edge razor for many years, personal health care and shaving for men was seen as a routine maintenance issue.
The naiv razor has comparable features to paramounts clean edge razor, and is predicted to acquire a % share, making it one of clean edges stronger competitors. Use niche market positioning concept randall should use the niche market positioning concept. Click on a datetime to view the file as it appeared at that time. This company is a market leader in the non disposable razor market. Paramount has razor products in the non disposable razor industry in both the value and the moderate segments. Statement of the core problems of the case 1 page this section is a short description of what you believe to be the core problem or problems that are plaguing. Clean edge razor case analysis by nicole ng on prezi. Marketing segmentation can be concluded a superpremium, moderate and value based on price and quality. Clean edge razor case analysis 851 words antiessays. As the case points out, both niche and mainstream strategy will help paramount to raise its market share in superpremium non disposable razor segment. Position the clean edge razor to the mass market pros more people will be exposed to the product. Clean edge razor case study free download as powerpoint presentation. Case analysis clean edge razor splitting hairs in product positioning executive summary paramounts newest nondisposable razor, clean edge, has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. See whats new on the latest version of the microsoft edge browser.
Stack overflow for teams is a private, secure spot for you and your coworkers to find and share information. Team 2 clean edge razor case study d47e0p8vmdn2 idocpub. After three years of development, paramount health and beauty company is preparing to launch a new technologically advanced vibrating razor called clean edge. Then using the itextsharp library, we turn that itext xml into a pdf to return. This document was uploaded by user and they confirmed that they have the. Since razor is really a template syntax, it can do lot more than just generate html. Favorite add to vintage, early 1900s, super nice, gem micromatic, open comb, single edge safety razor, in original case. Paramount clean edge razor case solution and analysis, hbr. Randall must recommend an optimal strategy and provide supporting economic analysis of his decisionnot just for clean edge, but for its effect on the entire. The overall wellbeing of the company marketing challenge marketing budget. Clean edge razor paramount health and beauty company, known as paramount, is a global consumer products giant with four.
Splitting hairs in product positioning market segmentation clean edge by paramount how should paramount position clean edge. Splitting hairs in product positioning case solution. The innovative new design of clean edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. Splitting hairs in product positioning marketing management mba 812 b jihang yang elvis september 27, 2012 executive summary paramounts newest nondisposable razor, clean edge, which from paramount health and beauty company injected a drop of new blood for the company. In 2007, clean edges ron pernick and clint wilder authored the clean tech revolution. The nondisposable razor market is in a rapid growth stage approximately 5% per year from 2007 to 2010, while. The case analysis for clean edge razo essay 1261 words 6 pages. Project description write 1 page per section addressing the questions below using the attached case clean edge razor section ii. I have a mvc3, razor engine application having 8 different views. If you continue browsing the site, you agree to the use of cookies on this website.
Paramount health and beauty company paramount health and beauty company, a leading name in consumer products including health, cleaning, beauty and grooming is all set to launch a new non disposable razor with cutting edge technology to improve mens shaving experience. Currently it is offering paramount pro and paramount avail. Clean edge razor case niche vs mainstream only half part solution vnd51wm7d5lx. Basic quantitative analysis for marketing hbs 9584149 case. Download the razors edge ebook pdf free therazorsedgesg. Download pages as pdf in mvc3 razor stack overflow. The end result is a easy to use, clean method for generating pdfs. Marketing analysis of clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clean edge razor case study presentation by semaan obeid. In addition, targeting the entire three consumers segment would increase the likelihood of increased sales and revenues of the clean edge razor. Read clean edge razor case analysis free essay and over 89,000 other research documents. Clean edge razor case analysis essay 909 words bartleby.
Paramount clean edge allow paramounts name to receive top billing matches the overall corporate strategy of building the paramount name equity clean edge razor case analysis by. Jackson randal, the product manager for clean edge, was responsible for the product development process and the positioning strategy for the new clean edge. Another strategy is to release the product into the highly competitive mainstream razor market where the product can be positioned as the most effective razor available. A closed portion between the handle and the top of the blade in a hoetype razor. Near mint 1964 j2 gillette slim adjustable double edge safety razor in original case with original silver blade dispenser empty vintageblade. Breathless 1960 essay, should you indent paragraphs in a research paper critical thinking ebook free download case edge pdf razor study solution clean essay paragraph construction clean study case pdf edge razor solution harley davidson case study questions and answers. Then take an old toothbrush with some toothpaste and give the razor a good scrubbing.
Sterne agee is the trade name used by certain affiliates of sterne agee group, inc. Explore features, rewards, and more before you download the new browser today. Clean edge razor case summary main issue problem statement analysis recommendation 3. Pest analyses is a widely used tool to analyze the political, economic, sociocultural, technological, environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Clean edge razorcase analysis executive summary paramount is planning to launch a non disposable razor clean edge. Case study clean edge razor page 1 case study clean edge razor product characteristics in 2007 paramount developed clean edge, a technologically advanced nondisposable razor. Splitting hairs in product positioning hbs 4249pdfeng note. The razors edge ebook epub electronic book the razors edge by w. Alternative solutions marketing funds can be allocated from the pro razor to fund the launching of the clean edge into the superpremium segment of the. The following line of code in the controller action is calling the view. The product based categorisation in hair removal market is non disposable razor, disposable razor, cartridges, shaving cream and depilatories. Mainstream positioning strategy more emphasis on the paramount name e.
Learn vocabulary, terms, and more with flashcards, games, and other study tools. As a marketing advisor, my role is to analyse the clean edge razor case in terms of the inner and external situation, the alternative solutions and assess each solution, then give recommendations on which alternative solution to choose, what the advantages and disadvantages are. Clean edge razor kelompok 7 mm kelas 27c dian atika, rafika, rery indra kusuma clean edge razor 2. Clean edge razor case case study solution and analysis of. Marketing management case analysis clean edge razor. Clean edge analysts are regularly quoted in the media and the firm has offices in the san francisco bay area and portland, oregon. Clean edge razor michael callejo dizon march 4, 2014 professor linda reeser section s 212258265 executive summary paramount, a global consumer products company with corporate divisions in health, beauty, and grooming, currently has no presence in the superpremium market segment of the nondisposable and refill cartridge industry.
Clean edge razor case konnor george mkt 487002 clean. Clean edge razor case niche vs mainstream only half part. View case study founded in 1901, sterne agee is one of the oldest and largest privatelyowned fullservice financial firms in the country employing 1,300 professionals in 47 offices in 22 states. Marketing case study paramount health and beauty company is a firm that specializes in clean edge razor. One strategy is to release clean edge as a niche product, targeting the highend market of fastidious groomers looking for superior skin care products. The next big growth and investment opportunity and in 2012, pernick and wilder authored a sequel called clean tech nation. Pestel pest analysis of clean edge razor case case solution. Paramounts clean edge serves the mens market for the purpose of shaving. Depending on the mineral content of your water, it may be easy for soap film and water spots to build up on your razor.
I am currently assembling and displaying a pdf using razorpdf in mvc4 and would like to save the pdf file to the file system at the same time i return the view. Somerset maugham kindle edition with audio multimedia cd video hardcover new or used, cheap audiobook pric theres also other available format to download. Paramount offers two products, the paramount pro in the moderate segment of the product market and the paramount avail, which was. Submitting a text entry box, a website url, a media recording, or a file upload.
Clean edge razor case study analysis essay 1845 words. Briefly describe the current situation of clean edge by articulating up to six key insights from the information presented in the case about the current situation. Clean edge razor case study analysis free download as pdf file. Case analysis clean edge razor free download as powerpoint presentation. In recent years, new products and promotions have drastically changed the approach some men take to the daily chore of. The direct competition product positioning analysis product release challenges the first new release in 5 years.
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